this report

This Sustainability Report contains information on Whirlpool Latin America, its commitments, management, and performance of its manufacturing and administrative centers.

It covers the operation of Whirlpool Latin America in Brasil from January 1, 2013 to December 31, 2014 (possible exceptions, i.e., information on broader or more limited scope, are duly identified in the report). It is noteworthy that the financial performance of information disclosed in the report relate to Whirlpool SA, parent company of Whirlpool Latin America appliances division.

For the sixth consecutive year, the report is based on Global Reporting Initiative (GRI) guidelines, under the Core option; additionally, for the first time, it comprehends a two-year period, replacing the annual disclosure made since 2009, for a more relevant and mature disclosure of information and analysis.

To define the topics to be addressed in this report and prepare a document that meets its stakeholders’ demands, Whirlpool revalidated its materiality matrix elaborated for the 2012 Sustainability Report, available at www.whirlpool.com.br/sustentabilidade2012/. The new matrix is presented below.

The revalidation process steps were:


to identify relevant aspects to the corporate sustainability

sustainability news related to the Company and to the specific industry sector (homeappliances and electroelectronics).

2013 and 2014


with Whirlpool leaders to gather relevant aspects to the Company’s sustainability

Global Reporting Initiative offers a standard set of indicators for organizations around the world to report their profile, strategy and performance based on economic, social and environmental aspects.

This allows the reader and the companies to make year–year and company–company information comparison, for a more transparent and relevant reporting. For further information on GRI, go to globalreporting.org.

These aspects reflect topics of stakeholders’ interest identified during consultation and the results from surveys and interviews, which were used as metrics to define each topic in the matrix axes, according to their perceived relevance during the process.

Based on this, GRI indicators related to each of these topics were identified, regardless of their matrix scoring, because all items were considered relevant in some of the steps during stakeholders consultation and revalidation process. Selected indicators are described in the GRI index included in this report.


Waste management


Energy efficiency


Water management


Sustainable products


Instituto Consulado da Mulher


Occupational health and safety


Climate change


Strategic sustainability management


Sustainable innovation


Employees development